Welcome to Turning em Back
Wear What You Believe In.
ABOUT US
Some brands chase trends.
We’re chasing truth.
Lavelle Daniel started this line because, honestly, there’s already enough noise out there telling the wrong story about us. We wanted something different, something that feels like Sunday cookouts, like the hum of old-school R&B, like community.
Every tee, hoodie, and track set is a quiet statement. Not loud for the sake of it but proud, rooted, and real. Because the culture deserves to be seen in its fullness: the joy, the laughter, the strength, and the everyday magic.
- Our gear isn’t just what you wear, it’s what you carry.
- Positivity. Culture. Truth.
View Our Products
View Culture & History
Roots in Every Thread
Each design nods to the stories that shaped us: family, music, and resilience. Think less “fashion statement,” more living memory.
Roots in Every Thread
Each design nods to the stories that shaped us: family, music, and resilience. Think less “fashion statement,” more living memory.
The Power of Positivity
We built this brand on good energy. The kind that spreads like when a stranger compliments your fit, and you both smile like old friends.
The Power of Positivity
We built this brand on good energy. The kind that spreads like when a stranger compliments your fit, and you both smile like old friends.
More Than Clothing
This is about community. About reminding the world that our culture isn’t defined by struggle, but by brilliance, creativity, and love that never quits.
More Than Clothing
This is about community. About reminding the world that our culture isn’t defined by struggle, but by brilliance, creativity, and love that never quits.
our recent Donors
What They’re Saying
Mike Hardson
Customer
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Jack Turpin
Founder
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Jasmin Weiss
Co Founder
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Mark Smith
Reviwer
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
David Cooper
Customer
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Ian Bell
Reviwer
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Will Mark
Customer
Poor address a range of simply application and infrastructure this
of passages of available, but the majority have suffered poor
alteration in some form.
of passages of available, but the majority have suffered poor
alteration in some form.
Testimonials
Tiana, Riverside
I wore my Lavelle tee to a family barbecue and ended up giving it away. My cousin wouldn’t stop talking about the message. That’s when I knew it was bigger than fashion.
Malik, LA
It’s not just the design, it’s the energy. You feel good wearing it. You remember who you are.
Deja, San Diego
Honestly, I didn’t expect much when I ordered one shirt. Now I own five. Each drop hits different.
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Poor address a range of simply application and infrastructure this of passages of available, but the majority have suffered poor alteration in some form.
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